These are the three trends described by Jim Edwards in place, “I Gotta Tell You.”
The first trend is for the Web site message “Video Only”. I do not want Web-Info” or a landing page where the weight of the site focuses on video as the star of the show. Uses the same traditional methods of direct advertising as a “mini-site” to attract attention.
A video of the landing page uses a title to draw attention to the construction of more interest. Then, with a call to action in the video and the Web page to attract people to take further measures.
Now do not think if the video you do not have to fall over the period. Twenty minutes of video will probably kill its sales. Although the script developed for the amount of content and sales, no more than 3 minutes, and surprise.
The second trend, “Google” Google page is divided into two sections, a free part of the left side of paid advertising on the right. A conflict occurs when people are online, to find the content to meet the leaders want to develop smart, going to pay for their ads on Google.
Google started, forced to deal with complaints about advertising opt-in pages, and “selling points” of websites and decided to create a “slap” for advertisers who do not like the “real” (of business) to give Web sites do not look.
If you buy ads on Google and to avoid “slap” you have to your site with what I have to configure it as “Stealth content, or for want of a better word, no clear content. You can enjoy the content on sites like Wikipedia. Com, which is publicly available, and even your existing website. The key is to ensure that site navigation is still something on the Internet and not be distracted (usually at the bottom of the page.)
Conclusion: You want the Googlebot is the content of your site and see the contents offered, but when your prospects visit the website only for your advertising message and get nothing more.
The third trend: the use letter mini-website or blog and selling with a double whammy effect on the market. Voice launches a new product. Use a blog to first create the interest of the launch day with videos, articles and other relevant information. He uses the blog a dialogue that is based on a relatively short time.
Then start a mini-site that acts as a seller of 24 / 7 your blog by people who want to know more about your product. With his blog and a mini-site is dedicated to sales prospects and keep.
Like any trend, this change and adapt over time. But when you pay attention to these trends and applying them to your online business.
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