Most companies do not have all the opportunities and social networks are struggling to understand the new media are not in a sense. It is time to listen, join in the conversation.
Most companies use social media such as advertising, as a form of communication in one direction and not bother to know how and who talk about their brand online. 
According to a study conducted by Harvard Business Review and supported by SAS, however, more than half of social media companies try to only 7 percent, to integrate them into your overall marketing strategy.
But the biggest problem is not what (little) to communicate, but that does not listen to their users, judging by data from the statement of SAS. 75 percent of companies surveyed do not know where they talk about their most valuable customers, they could not miss worship in forums or jokes on Twitter, or news aggregators critical because they do not bother to monitor their image in the network
In these days when online reputation is more of a headache for managers and employees, companies have still not taken steps to control your image, or to interact with their customers before they organize a crisis PR.
To get an idea, only 29 percent of respondents (less than one third) had difficulty finding and analysis of ratings and reviews on the web, and if you do not know that bread is always instant drive you want to change it?
Good intentions are slightly higher, and 36 percent said they intended to analyze the feelings of its users within two or three years.
Meanwhile, entrepreneurs lose the possibility of direct contact with users, to give thanks to their concerns and complaints, or (and use) of their praises. This lack of understanding is not new, and could be due to fear of the unknown. But employers large and small need to understand that social media squeeze not only easy, it is always important.
