There are several answers, depending on where the appearance, if asked a marketing study to tell us that without doubt the most important variable is the price, but the perceived value, and if Economist might ask us to assemble a complex equation determine the price. But the truth is that we must consider many Variables in the determination of prices, and certainly the first thing I must determine how the consumer perceives me Product as something cheap, exclusive, top quality, luxury and so on. But We must always be clear, the consumer is not easy misleading, because in an era in which we are very simple whether we are cheating consumers.

Try this with a simple example, imagine an expensive perfume is only found in some stores in the city at a cost of $ 100, and one day go to a big market and we found that same fragrance they sell at half price, and 2×1. Some say well find a bargain, but the fact is that if the Customers come back on the shelf next to another perfume that could also the cost of $ 100 or less, without doubt, choose the other as in Level of perception of the perfume I bought is not as exclusive and luxurious than I thought.

Now I wonder how the question of how to fix my answers To exit price, and are not likely, especially Clearly we should put aside and that’s what I want Consumers perceive my product.

A simple way is to put my price range in cost between Product and price competition, but not always good to the market at a price below the competition because we anticipate the reactions of the competition. Often Competition is not just snap in a price war a line called “inferior” to the same price as my Product and simply, it is clear that their product is superior to the quality mine and it’s not easy to erase the memory of consumers. The other Drawback is that the price war and made us Market.

Often it is the type of product; we cling met, such as products, in which the image is very importantly perhaps, the first strategy, while products for use in foodstuffs, the second strategy. Thus, when establishing Price observation is a very important product reflects what you think about your product and prices do is based on convincing the public that the price paid is directly to the actual value of what they receive. And do not try to deceive your customers is very it is unlikely that you trust.

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