25. June, when the Sichuan Browning vinegar Co., Ltd. has invested more than $ 1.6 billion package center to speed production, the state of vinegar Langzhong Co., Ltd. has invested 120 million yuan, country of 150 hectares to 100,000 t drink vinegar and vinegar projects will also be strengthened.
Expand more technical transformation, the outbreak of the vinegar industry in Sichuan. The financial crisis, the expansion seems against the grain, a common way of vinegar businesses.
In the short and promoting technical development of innovative capacity, “It is the largest since the creation of the expansion of technological change.” Langzhong vinegar and CEO Paul Lee Wing-Ning Kong, in June last year, the company began seven years, the fourth extension. Investment of more than 4000 million tonnes, including wine shops, Starter Pack Center Workshop.
So far, the company has invested 5 million yuan to 48 fixed-bed fermentation of large-scale construction of vinegar brewing pool store. It also provides a new industrial area of land, 147 hectares for a total investment of 150 million yuan to construct a new facility. Paul Ning vinegar
The reconstruction of the expansion is not the case Langzhong. Langzhong Economic Services office manager, Peng Qi, technical innovation, innovation in the city in the class statistics of the four major companies introduced the vinegar; there are three expansion processing techniques. ‘Production of short supply is the main reason.’
Also started a 100 000 tons of flavor expansion Langzhong Wang Wang, CEO of Western learning, said the traditional production methods, with the production cycle, the rapid expansion of the market long and the contradiction between a growing emphasis on. “Last year during the Spring Festival, there are over 30 trucks at the door waiting to get the product off.”
Boryeong vinegar Packaging Center Manager Vanessa reporters: “officially put into service from April, was for overtime, even if the production capacity of 2 times more than the original, there are hundreds of tons of orders more. “
New round of competition in the market of Western learning to be honest, reducing the financial crisis, growth in overall business costs about 10%. “One side is forced to grow as ways out.
Display the information industry, Shanxi vinegar mature vinegar Zhenjiang, Jiangsu, Fujian, vinegar, rice vinegar, and other national names in capacity expansion. Shaanxi age Vinegar Group Co., Ltd. of East Lake fire 50,000 tons expansion, domestic consumption of vinegar to make space in Jiangsu Hengshuncuye Inc. in July last year, first in a factory of balsamic vinegar, training capacity of 200,000 tons BV.
Necessarily saying that markets have evolved to compete for the increase. The industry believes the new handsome project is to make the production of national market share by 6 percentage points. The company, Sichuan Rong Chen, Regional Director, said Sell, 10 years ago, the company focuses on the red flag on a string of products in Sichuan, the annual sales growth of about 20%.
Now, vinegar Bao-Ning in about 40% of the market in Sichuan, the state share market Langzhong vinegar industry about 15%. “Sichuan is still inside the country, most of vinegar Vinegar for the foreign occupation.
Expansion into new businesses Sichuan distribution market vinegar. Lee Wing-Kong said, the external opening of Yunnan, Guizhou and Hunan, Hubei, Guangdong and other markets outside the province of power inside the main building is in the products of high range, such as bonuses, a vinegar Browning, Paul Ning vinegar aging products, with many SMEs are competitive differentiation.
Langzhong establishing the rule of vinegar in Chengdu, Sichuan and north-eastern distribution in a solid domestic market, fully open the domestic market. National marketing strategies are also some dispersion of the base in the southwest province of Guangdong and gradually.
How to improve competitiveness in market distribution has been started, the market should be, how to increase competitiveness of the?
Statistics show that almost 2.5 million tonnes of annual production of Chinese vinegar produced some 6,000 companies; brands for only about 30% yield into account and the rest are SMEs.
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