The two main reasons why we have a fan page on F
book is: It has 800 million users and is where users spend more time on average when they surf the Internet. Facebook is a social network of reference.
We offer step by step instructions on how to create a fan page on Facebook, which in turn highlight the reasons why they should be present in social networks, and why its interactive features make it an ideal tool to promote their business, your products and / or services.
1. Rate your company
Facebook offers six different categories to create a page:
Place or local trade
Artist, group or public figure
Company, organization or institution
Entertainment
Cause or community
This classification will help you rank better in the research and give users relevant information about your business.
After selecting an option, choose the category and fill in the name of your company. It is important to note that the category and its name can’t be changed once your site has been created.
2. Bases
Upload a photo, which is the image that represents a visual way of your page. Ideally, this should be the logo of your business. Facebook asked to invite their friends, are still not, does not make sense to share a page that contains no information yet.
Uncheck the “share this page on my wall” and “I love this site.” Therefore, it is not advisable to appear in the new son until you have finished creating the image of his fan page. You are then prompted to enter your basic information. Add your website URL and a brief description in the “About”. You can choose to focus on your business model, product, or strategy.
3. Fill the page
Click “Edit” and add the information that describes in brief what is the value of your business (Recommendation Communicated). If you are a local company, be sure to add your hours of opening and closing. Companies also need to add a description. In the description can give more detailed information of your business. Be sure to add an email address and still spend time to share images on the Photos tab.
4. Take advantage of its functions
The greatest benefit of Facebook over Google Page + is the variety of features that puts it in the hands of the administrator as well as various applications that will help you get great results.
The number of applications is endless, but here we give you a summary of what is vital and will help you get “I love you”, interaction with the fans, and … slumped into the possible future potential customers.
Click on “Start Now” will show you many options to market your website, it is what we recommend:
- Invite your friends.
-Tell your fans.
- Send status updates.
-Promote your site on your website
-Configure your site for mobile phones (most access to the social network of a mobile device).
NOTE: Before you start promoting your website, provide content to the fan page, pictures, home page, etc …
5. “Play” and monitor their actions
At this point, where he built his website and has already begun to share content, it is important to play with the page and see if you can find an original idea to present your company, brand or company in a manner different, apart from your competitors and make themselves known through the “grapevine.”
To measure all these actions, use Facebook Insights, click on “View Insights” on the right side of your Facebook page. This allows you to see how many people have become fans; you can change the time to compare the number of “as “he received in one day or another, and more.
Have you found other ways to optimize your fan page? Send us your comments.
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